Join our Vision for
Sustainable Aquaculture

Ration develops practical, data-driven technology that helps land‑based fish farms operate efficiently, responsibly, and profitably.

About Ration

Technology with purpose

Solutions designed to reduce waste, improve consistency, and integrate seamlessly into your operations.

Actionable insights

Clear, usable information that supports better decisions, stronger fish welfare, and improved production economics.

A long-term partner

Built on hands-on experience — we work alongside customers to support continuous improvement for a sustainable future.

Smarter Aquaculture starts with Ration

Our technology improves performance and profitability

Real-time monitoring via computer vision and sensors that track fish behavior, health indicators, and environmental conditions for better insights.

Quality control and precision

A system that provides consistent, verifiable measurements—supporting stable operations and reduced labor.

Environmental impact

Lower waste and optimized systems reduce the overall footprint of production and contribute to more sustainable aquaculture.

Fish welfare

Our products help maintain better conditions and reduce stress through improved control.

Feed monitoring system
RationFEED

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Counting and quality control of salmon ova
RationOVA

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Counting and biomass estimation of live fish
RationCOUNTER

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Contact our Sales and Service Agents

Let's get started. Contact your Ration representative today to learn more about optimizing your production efficiency with the power of Ration technology.

Email us at sales@ration.is

Talk to our Team

About

About Ration

To improve modern aquaculture outcomes by combining deep industry knowledge, robust technology, and strong collaborations with producers.

What Drives Us

Our mission is to unify aquaculture data sources in a practical way, so teams can reduce costs and improve consistency without adding complexity.

Experience That Matters

For over 20 years, our team has designed and delivered high-tech systems to land-based operations worldwide. This experience, and our collaboration with customers, shapes how we design technology aligned with what farms actually need.

Hans Emil Atlason portrait

Hans brings expertise in computer vision and AI to the team. With a PhD in Electrical- and Computer Engineering focused computer vision, he has designed industrial-grade vision systems robust for demanding environments. His work bridges academic innovation with practical, scalable engineering.

Hans Emil Atlason General Manager
Björg O. Ásgeirsdóttir portrait

Bjorg brings extensive experience in global marketing and commercial strategy across the aquaculture sector. She has led international teams, launched products into new markets, developed market strategies, and driven commercial growth.

Björg O. Ásgeirsdóttir Office and Marketing Manager
David Jarron portrait

David brings more than two decades of commercial aquaculture experience. For 24 years, he served as sales manager at Vaki Aquaculture, supporting farms and hatcheries globally. His hands-on knowledge, industry relationships, and operational insight make him one of the sector's most experienced commercial specialists. Contact David about your project today.

David Jarron Sales and Service Manager
Þorvaldur L. Pétursson portrait (placeholder)

Þorvaldur is a pioneer in modern aquaculture technology. As a Technical Lead in Vaki, he has decades of operational and commercial experience, strategic insight, and sector knowledge, which he brings to the team.

Þorvaldur L. Pétursson Technical Product Manager - RationCOUNTER
Gunnar Sigurðsson portrait (placeholder)

Gunnar is an electrical engineer, with experience in control systems and power distribution. Before joining Ration, he worked at designing and implementing electrical architectures for industrial environments. He contributes a strong foundation in electrical design, reliability engineering, and system integration.

Gunnar Sigurðsson Technical Product Manager - RationOVA
Elías S. Guðmundsson portrait

Elias specializes in robotics and mechatronics with experience across computer vision, motion planning, and medical robotics. Previously, focused on force control in pneumatic robotic instruments for minimally invasive surgery, blending precision engineering with advanced control theory.

Elías S. Guðmundsson Technical Product Manager - RationFEED

Get rational with Ration.

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Reach us at info@ration.is